Middle-East & Africa Beef and Poultry Meat Market - Forecast (2020 - 2025)

The Middle East & Africa Beef and Poultry Meat Market in 2018 was worth $30.01 Billion and is poised to grow at a CAGR of 8.16% during the forecast period 2019–2024. Middle East & Africa Beef and Poultry Meat Market growth can be attributed to the increasing demand for organic and fresh meat.

Middle-East & Africa Beef and Poultry Meat industry outlook and Key Takeaways

· Fresh meat is preferred over frozen or processed products. This gives the reader an idea about how meat is consumed.

· Retail shops, hypermarkets, and butcher shops are the popular methods of procuring beef and poultry meat. Explains why these mediums are used for purchase.

· The main challenge to be tackled by the companies in the climatic conditions affecting the development of cattle and poultry.

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Product - Segment Analysis

Fresh beef and poultry meat are preferred in the MEA regions as they are easily available across all retail, hypermarket, and butcher shops. The fresh beef and poultry meat market are poised to grow at CAGR of 5%. Health-conscious people consume poultry meat as it contains high levels of protein. Poultry meat is a preferable choice as it is priced comparatively lesser than beef meat and an affordable choice for the low-income group. Beef is butchered in various cuts, according to the dish being prepared. Some of the popular haute beef dishes in the MEA region are skirt steak, smoked brisket and ground beef that is mostly used in the preparation of burger patties, meatballs, and others. Wagyu or Kobe beef is the most expensive and popular beef meat because of its texture and buttery flavor. This comes as a result of the organic diet of the cow, and the method of livestock farming practiced.

Meat Type - Segment Analysis


Organic meat is obtained from animals that are completely fed organic feed, not injected with any antibiotics or hormones and allowed to graze in open pastures similar to the animal’s natural living conditions. The organic feed is grown in soil that is free from any pesticides or synthetic fertilizers. Inorganic meat, on the other hand, is gained from animals injected with antibiotics and hormones to ensure good health and accelerated growth.

Distribution - Segment Analysis

As meat is mainly bought fresh and raw, they are widely preferred to be bought from retail markets, hypermarkets, and butcher shops. These mediums of purchase are popular as the customers can specifically order for the meat cut of their preferences.

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Drivers – Middle East & Africa Beef and Poultry Meat Market

· High consumption rates of Poultry meat

Owing to the high demand for fresh and frozen poultry meat foods, poultry farms have been rising in Middle East countries. Poultry farms have been developing in KSA as they are government-subsidized. Chicken related foods are a traditional dietary preference in the Middle East countries. Fast-food chains in this market also have aided in the growth of the market.

· Rising demand for organic meat

The awareness of organic foods has forced retailers and food chains to switch from inorganic meat to organic meat. As a result, stringent rules and regulations on the quality of meat and meat products were implemented. Sellers are required to state the type of meat being sold.

Challenges – Middle East & Africa Beef and Poultry Meat Market

· Unsuitable weather conditions


Extreme weather conditions in the Middle East countries often hinder the quality of life of the cattle and poultry. This adversely affects the quality of the meat. Thus, Middle East countries depend on other countries for animals and poultry meat.



Market Landscape

The companies in Middle East & Africa Beef and Poultry Meat industry have adopted land expansion to increase the quantity of livestock and poultry farming. This also allots space for livestock farms to grow the food necessary for the livestock. Middle-East & Africa Beef and Poultry Meat top 10 companies include BRF S.A., Cargill Inc., Cherkizovo Group, Hormel Foods Corporation, Marfrig Group, Vion Group, WH Group, Smithfield Foods, Inc., Oceana Brands Ltd., Tyson Foods, Inc.

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